The importance of Social Media
Before proceeding directly to talk over importance of social media, I would like to talk ask a question, what is social media? I know that it was done before and that somehow I don’t need to remind you of that. However, I am convinced that presenting a small description will not hurt but it will restore what is in your minds.
What is social media?
A website utilizes the concept of web 2.0 is part of social media. So, what is web 2.0? Web 2.0 is based on interaction. Meaning by interaction is permitting the user to participate -to turn from a passive receiver, whose actions are limited to search, choose then get, to an active user, who provides, expresses, develops and criticizes the content provided by a website. Yes, it is the user who provides, creates, criticizes and enriches content. Social media is web sites that engage the users into multi-directional conversations in or around its content.
Social media and traffic
Social media is one of the best ways to get traffic from. It is a place where people gather and exchange opinions, videos, articles, photos…etc -any kind of information that you may never think about is a subject right there. So, your presence is so important, you need to be there within and part of that crowd, then to be able to build your own community which means getting traffic whenever you publish or promote something.
There is two kind of traffic received from social media Primary and Secondary Traffic:
- Primary traffic: is the traffic that you receive directly from social media websites.
- Secondary Traffic: is the number of visits that you generate via web sites that link to you when they come across your content via social media.
Social media and backlinks
We all know that getting natural and permanent backlinks is the hardest part of the offline optimization. Even though it is a hard task to realize, you fight for and do your best to get backlinks from domain names with a high PageRank and that search engine trusts. You need them because and you are sure that if those backlinks are well-organized, you can start ranking for competitive keywords.
If you are a successful community manager, you will receive valuable backlinks for free. Acting within a community will guarantee the borrowing of the trust and PR juice of other websites. This may happen in too many cases i.e.: when you will be considered as a source of inspiration or into a citation and so.
Social media and competitors
It is too hard to keep an eye over your major competitors. You can use social media for that purpose too. One of the benefits of social media is the ability to keep an eye over all your competitors. You can subscribe to their fan page on facebook to learn everything over them. You can like any message that they publish on their wall to be alerted whenever they receive a comment, and learn how they interact with their community. You can also organize them on twitter lists. As far as I am concerned, twitter lists are the best way to observe your competitors. Therefore, using social media facilitate tracking your competitors without being forced spy them and their websites.
To be able to generate traffic, get backlinks and observe your opponents. First, you need to establish a good social media marketing strategy that aims to establish confidence between you and the chosen community. This can be realized only by availability, being present and ready to answer questions and responds to requests. Integrate your public or their ideas into your Innovations and productions. Users of social media like interaction and human presence.
Related posts:
- Offline optimization: basic tips to follow
- 5 Free New Social Icons – twitter, facebook, digg, technorati, rss
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