Offline optimization is an important step that may help your website to shine, rank and be popular or to fall into a deep abyss and never show off. The purpose of offline optimization is to develop your ranking, optimize your image and acquire a targeted traffic. It is the second step that follows online optimization.

These are some basic tips that should be applied to websites new or old:

Directories submission

This is the old and basic way to gain backlinks. It is clear that most of the backlinks that you get back from directories are not too relevant. On the other hand, they help to drive traffic and ranking. Results depend also on directories and categories choices.

Article submission

Create a specific type of articles to fit targeted keywords to be submitted on websites and bookmarks that permit such activity. Keywords should be well-split over each article to avoid falling into the trip of being a spammer. Think about title, keywords position and anchor before submission, too.

Press release submission

Press release is one of the best ways to rank quickly for specific keywords. Press release helps you to rank, and sometimes to multiply your spots on the SERPs. The advantages of press release are too many, it helps to rank, gain visibility and to appear on Google News. Furthermore, it is a good way to escape “Google Sandbox”.

Bookmarking

You can generate backlinks also by bookmarking your website. This is a little bit hard way to get backlinks since it depends on co-working. Collaborating with a community is the best solution to get a relevant backlinks from bookmarks. However, before proceeding to such practice, you need to look for a list of dofollow bookmarks.

Link exchange

Recently, it is believed that Google does not lean towards link exchange. It is not true if you start and proceed the right way. For example: don’t exchange links with suspicious websites, exchange links with websites that speaks over the same theme, and it is favored to exchange links with web sites of the same age and page rank. Link exchange is the fundamental and the basic step that SEO experts rely on to get valuable backlinks.

Social media optimization

Social media helps to generate traffic, optimize brand/product image. It helps also to index new pages as fast as possible and to follow observe and analyze your concurrent presence on the web. That is to say that social media is the best way to say updated and remain on the battle field. Yes, web is a battle field those who survive are leaders (always the first to create and innovate) or observers (those who observe learn and familiarize every new technique to fit their niche).

Comments on blogs and forums

One of my friends, an SEO expert, told me that he has been able to rank for specific keywords only by comments. To be able to rank for keywords only by comment, you need: choose good blogs and popular forums. Good blogs means dofollow blogs with higher PageRank. Popular forums need to be dealing with the same theme. While commenting on blogs avoid general comments and write pertinent ones. Forums are too hard to get links from. They need patient and participation. If they feel that you are spamming them, they will write something not good over you, the link you’re trying to promote and they may even block your account. So, if you’re not too patient and do not have the spirit of community and participation avoid forums.

To conclude, these are the basic tips that you need to follow to gain visibility on the web and precious backlinks. If you respect them and organize your actions, you will be able to rank for competitive keywords without being forced to spam search engines.

Waiting for your comments.

Related posts:

1. Online/on-page optimization basic steps to follow

Tags:Bookmarking, Comments on blogs and forums, Directories, follows, Link exchange, Online optimization, optimization, Press release, SEM, seo, SMO, social engine, social media, submission, Webmarketing, website