Author: Oussama Moursil

SEO/SEM, SMO expert and professional blogger

Contact Author : moursil3@gmail.com

What is google Adwords ?

Google Adwords is the source of revenue for the king of the internet, Google. Adwords offers PPC (Pay-per-click) Advertising, Google Display network Advertising, rich-media Ads and banners. Adwords program offers the possibility to control Ads appearance on local, national or international.

How to set up google adwords account?

They are some steps that you need to do before setting up Adwords account, here is few of them:

• You need to define a strategy for that account before creating it. That is to say, to have a clear idea about the mean aim of that account.
• You need also to define an allocated monthly budget to be used for a month.
• Please, don’t forget the keywords that your Adwords campaigns will be over. Use some tools to conduct deep research to define your keywords list that you want to use on your Adwords campaigns.

Let’s presume that you have done the main steps that precede your accounts setting up and that you are ready to jump into the water and start swimming.

The basic Steps

• The first step: Set up a gmail account to create your AdWords account. Once you log into your Adwords account, you will be asked to name your first campaign then to set the location for your ads to appear. This information can be edited whenever you want.
• The second: It is time to decide over your network to display your ads. First choice, on google Search. Your ads will appear on google SEPRs only or google search engine and its search partner. By default, this step starts off by google and his partner. Second choice, on Google Display Network. This option will help you to enlarge your presence on the web. By choosing this your solution, you permit to google to disseminate your ads on websites pages to promote your business.
• Devices: You can choose the devices that your ads will appear on: Laptops and desktops.

Bidding and budget: to keep an eye over your biding, run it manually especially at the early stage. Even if it demands a lot of work but it worth it. By doing so, you will control and handle your ads. That’s to say, you will be able to keep an eye over your program. It will also help you to change and adopt your biding to fit your strategy goals. To facilitate your control, google offers you the possibility to set up your daily budget. More than that, there is other sophisticated way to track your campaigns and control them like AdWords conversion tracking set up.

• Position preference: On this step, you will need to choose the position on which your ads should appear. It is preferable to choose the Off option and let your budget defines your position not the other way.
• Delivery method: After defining your budget and position, it is time to define your delivery method. Automatically, google selects Standard delivery. Ads appearance, on this option, is influenced by your defined budget. This option fits more small budget campaigns or the first days of any other campaigns, the period of test. The second option is Accelerated delivery. This option is chosen to display and expose your Ads “as often as possible”. Using this option may be full of risks particularly if your campaign still new or you still lack knowledge over your niche. So, using Standard delivery is the best solution to tart with to be able to observe, organize and analyze your ads.
• Ad extensions: is the possibility to enlarge information over your business that you are promoting on your ads. This great quality permit to you to add a line, two or more to provide more information like “an address and phone number (location extensions and phone extensions), more page links (ad sitelinks), and product images (product extensions).” This additional option is for free there is no including charges. However, the advertiser is charged “for each click on ad that leads to his site, even if those clicks are on product images, additional links, or other features in the ad extensions family.”
• Ad schedule: this option is added to authorize to you to specify certain hours, days of the week for your ads to appear. You can specify time or days when google Adword should display Ads. Once again Adwords offers to you the ability to have a full control over your Ads.
• Ad rotation: You can write more than one text to each Adwords groups. Ad rotation permits to rotate the ads whenever they appear on one of Google Networks. Once again you have to choose between to solutions. The first, Optimize: this option is chosen by default. It gives more importance to text Ads with higher CTRs. The second, Rotate: It doesn’t care about the quality of Ads text (higher CTRs), it delivers all text ads equally.
• The last step Ad groups, Ads and keywords: while proceeding to create an Ad group, you will need to name it first. Then, you will have access the five fields: headline (The title of your Ad, 25 characters to exploit), description 1 and 2(35 characters for each line), display URL (URL that will be shown on the Ads) and destination URL (the url of your landing page).
• Keywords: Adding keywords is an important step that you need to pay attention to. You can use the “keyword” to match the ad exactly to the chosen phrase, [keyword] to match ads only to the exact term, -keyword to not match with the chosen term. Also, we should not forget the download option when you’re using hundreds of keywords.

These are the basic steps to start your first campaign on Google Awords. Don’t forget that this is just the beginning for a so long journey to improve your campaign to fit your aims and complete your online strategy.

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